The Real ROI of Testimonial Video Production
In today’s content-driven world, trust isn’t given - it’s earned. And few tools earn it more quickly or authentically than a well-crafted testimonial video. At Acclaim Media, a professional video production company based in Naperville (serving Chicago and nationwide), we’ve seen firsthand how testimonial video production fuels growth, boosts conversions, and creates lasting impressions.
But how impactful are they really? Let’s look at the numbers—and the success stories behind them.
Why Testimonial Videos Work
Whether you're selling software, services, products or solutions, prospective buyers need validation. Your "future clients" want to ensure they are making a good decision.
A video testimonial delivers just that - real voices, real customers, and real results. According to 2025 Video Marketing Statistics:
Customer Trust from Video Testimonials ~72–88%
Conversion Increase from Video Testimonials ~64–80%
Sales-Driven by Watching Testimonial Video ~71%
Retention Rate (Video vs Text) 95% vs 10%
Video Watch Time vs Explainer Videos +51%
Marketers Citing Positive ROI from Video ~90–93%
Testimonial Videos in Marketing Strategies ~39–60%
These stats underscore a simple truth: testimonial videos convert viewers into buyers. Why? Because they build trust, enhance credibility, and offer social proof, influencing potential customers' decisions. They also strengthen retention and elevate your brand credibility.
One of our clients said it best:
“Our testimonial videos allow customers to see how others view the products we sell. This helps them to be sure that we are the right choice for their needs.”
Real ROI: Success in Action
At Acclaim Media, we help businesses across Chicago and beyond unlock the power of testimonials videos - whether for B2B software, manufacturing, or nonprofit impact stories.
One of our clients saw a 35% lift in conversion rates after embedding customer testimonial videos across their landing pages. Another client in the healthcare sector used a patient story video to drive over 100,000 views and a 25% increase in inbound inquiries in under 60 days.
For others, capturing the moment matters just as much as the message. One SaaS company recently shared:
“We recently hosted a user group meeting of our SaaS offerings. Recording testimonials from our raving fans at that event gives us insight. More importantly that footage gave us content we can use on our social posts and our website.”
CLIENTS SAY IT'S EASIER THAN EXPECTED
One call to Acclaim Media, and we take it from there. We handle everything—strategy, interview questions, film crew, editing, and delivery—so you spend minimal time and still get maximum results.
Key Elements of High-Converting Customer Testimonials
Not all testimonials are created equal. Our professional video testimonial services ensures your videos:
Feature genuine, relatable speakers sharing their genuine experiences
Highlight specific outcomes and benefits of your offerings
Use tight, compelling editing to maintain viewer attention
Are optimized for platforms like YouTube, LinkedIn, and your website
Include strategic CTAs and on-brand visuals
This is where our team at Acclaim Media shines. We’ve spent over 27 years producing videos that don’t just look good, they drive results.
Where and How to Use Testimonial Videos for Maximum ROI
One of the best things about testimonial videos is how versatile they are. When produced with intent, these assets can serve a wide range of business goals across departments.
Here are some of the top-performing uses of testimonial videos:
✅ Website Conversion Boosters
Place testimonial videos on your homepage, landing pages, and product/service pages to build instant credibility.
Highlight different industries or use cases your company serves for personalization.
Educates your customers on options and uses of your products and services.
ALWAYS make sure to put video testimonials on your website.
✅ Sales Enablement Tools & More Deals
Empower your sales team with client story videos to overcome objections and demonstrate results during the sales process. Help them close deals.
Add to pitch decks or follow-up emails for powerful proof points. Video testimonials can lead to a shorter sales cycles and lead to more deals.
✅ Email Campaigns
Embed short testimonials in nurture sequences, welcome emails, or case study rollouts. This is another way to set your sales team up for success.
Video in email can increase click-through rates by up to 96%, according to Martech Advisor. Why not have that testimonial video be one of your raving fans talking about a positive experience?
✅ Social Media and Paid Ads
Break down full-length testimonials into short clips for Instagram Reels, TikTok, LinkedIn, or YouTube Shorts.
Use snippets in retargeting ads to re-engage cold or undecided prospects.
✅ Trade Shows and Virtual Events
Showcase success stories at your booth or during keynote presentations.
Testimonial videos are perfect for building trust in a short time window with high-traffic audiences.
Trade shows are also a great opportunity to record new testimonials as your customers are at your booth.
As one trade show exhibitor told us:
“The customer testimonials we recorded at our recent trade show were invaluable in our marketing efforts and plans for next year.”
These real-time, high-energy testimonials become evergreen content that keeps working long after the event ends.
✅ Investor and Stakeholder Updates
Show how your solutions are making a real impact—especially useful for startups and nonprofits needing to demonstrate traction.
Include in pitch decks and quarterly updates.
✅ Recruiting and Employer Branding
Use employee testimonials to support HR and recruiting efforts. Help attract top talent by showcasing real voices from your team.
Show a prospective employee what your corporate culture really looks like.
✅ Onboarding and Internal Commutations
Incorporate client praise into new employee training to reinforce your mission and impact.
Build team morale and alignment around customer success.
Looking for guidance on how to integrate testimonial videos into your next campaign? We’re here to help. Contact us today and let’s talk strategy.
Why Partner With Acclaim Media?
Choosing a testimonial video production partner is a big decision. At Acclaim Media, we bring the full package:
In depth consultation, creative development and scripting of questions
On-site or remote interviews
Post-production editing with motion graphics and animation
Seamless project management - zero hassle
Our clients - from Fortune 500s to fast-growing startups - trust us to deliver testimonial videos that build credibility and drive ROI. We’re based in Naperville and proudly serve clients throughout Chicago and nationwide.
PRO TIP: We have a methodology where we ask questions to your customers when shooting video footage. With creative editing we are able to get more content with this methodology. Be sure to ask us for details on how we help increase
How Much Does A Testimonial Video Production Cost?
As a testimonial video production company we get this question a lot. Cost really depends on what we're doing based on your target audience and goals. It starts with a brief conversation with you, what do you want the final product to look like? A quick call helps us plan the testimonials video production process.
From our experience, there are several factors that influence the price of video testimonials:
Number of filming sites
Number of interviews/testimonials we are recording
Scriptwriting, interview questions to ask, and planning
Editing and motion graphics
Travel (local or distant), gear, and crew size of our in house team
Revisions and licensing (music and stock footage)
We'll work with you through the entire process to ensure your video project turns out great and affordable! After all, we want you to be in one of our customer testimonials.
Build Trust - Start Telling Your Customers' Stories
Testimonial videos are more than social proof—they’re strategic assets that increase conversions, deepen brand loyalty, and fuel growth across your organization. Video customer testimonials should be an essential part of your marketing campaigns and your video marketing strategy.
Call us at 630.961.9580 or contact us here to schedule a discovery call. Let’s create something powerful—on time, on message, and on budget.
Bonus Resource:
Want to explore how our video services can boost different parts of your business? We do more than just testimonial video production services! Learn more about our additional corporate video production services tailored for internal and external communication.
Worried About the Time Commitment? We’ve Got You Covered.
We hear it all the time: “We’d love to do testimonial videos, but we just don’t have the time.”
The good news? You don’t need to. At Acclaim Media, we specialize in making video production seamless—even for the busiest teams. From the very first call, we take the lead and manage every aspect of the process, so you can focus on running your business.
Here’s how we do it:
✅ We identify the right customers to feature (with your input)
✅ Our creative team writes the questions and preps the interviewees
✅ We schedule and manage the shoot—on-site or virtual
✅ We provide professional film crews, lighting, sound design, and setup
✅ We handle editing, graphics, branding, and delivery
✅ We optimize the video for your platforms (web, social, etc.), ensuring maximum visual quality
Your involvement? Often just one quick conversation upfront. That’s it.
“One call to Acclaim Media, and they handled everything. We barely had to lift a finger—and the result was professional, polished, and powerful.” [See what we did there? A TESTIMONIAL!]
Our clients are consistently surprised (and relieved) at how little time it takes on their end to get high-impact, on-brand testimonials that drive results.
Low lift. High impact. That’s the Acclaim Media way.
Acclaim Media is a Chicago-based video production company helping brands nationwide create high-impact content—from marketing and corporate messaging to training and events. With 25+ years of experience and hundreds of successful projects, we make video production simple, strategic, and results-driven.