Acclaim Media Productions, Inc.

Recently Naperville, Illinois was celebrated nationally by Money Magazine as the third-best place to live among American cities.
When NBC’s "The Today Show" officials called the Naperville Area Chamber of Commerce requesting footage of its city to air on a segment about Naperville’s newest distinction, Acclaim was one of the logical places to look, according to Laura Crawford, Vice President of Marketing and Legislative Communications for the Chamber. "Acclaim Media has captured so much quality footage of Naperville in completing work for their local clients that they were one of the first places I called," says Crawford.

"Several of my clients have used local footage to make their TV commercials or other video projects come to life", says Michael Poglitsch, Founder & Owner of Acclaim Media Productions, Inc., in Naperville, Illinois.
Many recognize the beauty and value of local area footage and how it enhances their projects. A recently completed video project for the office of Dr. Stephan Steinmetz, Naperville, incorporated local panoramic footage for the waiting room display. "It is forward thinking clients like this that give way to creativity", says Poglitsch. "Through video work, we tell the story that our clients need to tell. Whether it is a TV commercial, corporate video, training video project, we provide the expertise to make the images look great with state of the art equipment," says Mike.

NEWS RELEASE:
Acclaim Media Productions has recently announced the addition of new high definition equipment that improves the level of product and service the company provides. "The time savings this new high-definition equipment affords us as we work in the studio will allow me to offer a higher quality finished product, something we are always striving to do at Acclaim. This new addition to our studio allows us to operate at levels previously unknown to this industry in the Chicagoland area."

NEWS RELEASE:
Rational, a company headquartered in Germany has contracted with Acclaim Media Productions to create a 30-minute infomercial to market their high-end commercial grade ovens internationally. Recognizing Acclaim for their expertise at providing high quality that matches their demanding standards, Rational has been an excellent client partner, according to Mike Poglitsch, Acclaim's Principal. "The nomenclature of our industry has provided some challenges, but we have overcome the time zone and language interpretation issues to complete a production that exceeds the client's expectations in every way."

New Market Opportunities for Video- or, who is iPod’s cousin?

Formulating marketing strategies based on demographic and psychographic segments has been a key driver of business growth over the past 50 years. Baby-boomers, African American, Hispanic, multicultural markets, Gen X, Gen Y, and newly arriving immigrants are all examples of 20th Century marketplaces. Most marketers have already identified these segments and have been marketing to them for some time.

Going beyond the 'old' segments to explore the newly emergent marketing segments for the 21st Century, including 'twixters', grandparents, gamers, and others presents new opportunities and challenges. One way to leverage these new marketplace opportunities is to respond to the remarkable boom in podcasting. The Video version of the iPod, following the same concept as its familiar musical cousin, plays videos and represents strong market delivery to a hard to reach marketplace segment.

Now, the impact of video can entertain, inform, and advertise to your market even if they do not have a television.

Watch for more in the news on Podcasting— it is predicted to be the new "portable commercial". Will you be the first in your area to benefit from having your company's message in the hands of this group of consumers?

Do Customers Avoid TV Commercials?

What's an advertiser to do when customers avoid TV commercials?

With the Personal video recorders, (PVR's) being the hot item that they are, they are making a significant contribution in the frying of consumers' attention spans. What's an advertiser to do when the most affluent customers aren't compelled to watch TV commercials and are, in fact, actively avoiding them?

There are a few creative “weapons” to counter the skipping, and a few savvy companies are using their creativity to their advantage. Here are some tips:

Creativity- It has been said repeatedly - but still deserves reiteration- commercial skipping puts a heightened value on creativity. Announcers yelling annoying taglines repeatedly behind dubious graphics for 30 seconds may have worked fine in the past, but it is less likely to be noticed in a world where your favorite show is only seconds away. Creative focus must move to the medium itself.
" The ‘scrawls’ populating the bottom of all the news channels may be a remnant that lasts awhile. Scrolls have been quite effective for smart marketers on the Weather Channel in local markets as an adjunct to regular advertising.
Long form advertising. Put simply, long form works. While the "infomercial" of years past was disliked by many marketers, it is certainly a tool to be recognized when there is a story to be told. Who hasn't sat in the haze of a few too many martinis and watched far too much "Moldy Oldies-the Best of the 80's" hype. Truth is, long form works. The stigma is gone because sometimes 30 seconds is not enough.